Sell Without Trying Too Hard
N&S Tractor, headquartered in Stockton, California rolled out Dealer Sales Channel TV to their eight locations during the first half of 2016. Marketing manager Tim McConiga recently shared a terrific story of how it generated a sale.
Tim McConiga, N&S Tractor, Stockton, CA
A customer was standing at the parts counter waiting on his order to be finalized and he was watching the screen. One of the advertisements he saw was for a short-line ditcher blade. He asked the parts counter staff if they sold them to which a resounding YES was answered. A salesman was called to come to the parts counter and shortly thereafter, the customer had purchased the ditcher blade ALONG with his original parts order.
Do you have products that your customers might not realize you sell? What are you waiting for, call today to learn how Dealer Sales Channel TV can help you market ALL of your products, not just the big ones!